What he shared on "Blindsight" was fascinating, and there was other findings in the book that I've found interesting and have been fun to share with others. Quite honestly, I was determined to get through it and I succeeded. This book highlights that the subconscious plays a bigger role in our daily decision making process and also shows how our memories can be tainted. Find helpful customer reviews and review ratings for Subliminal: How Your Unconscious Mind Rules Your Behavior at Amazon.com. Winner of the 2013 PEN/E.O. Was largely a tedious read. I learned a lot - and I loved the examples. It also analyzes reviews to verify trustworthiness. Or more specifically, how weak the conscious mind really is after all and how overpowering our unconscious is in our everyday lives. Review of Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow Mlodinow's straight-forward solid writing style never veers into story-telling but it is generally tight if a little plodding. The ending felt rushed and somehow incomplete but it didn't matter so much due to the abundance of facts, explanations and (my favorite part) lots and lots of descriptions of studies conducted by research scientists along the decades, in different fields of interest. To see what your friends thought of this book. I will share some of what I found interesting about this book. This book was so interesting I went through it in just 2 days! Find helpful customer reviews and review ratings for Subliminal: How Your Unconscious Mind Rules Your Behavior at Amazon.com. Leonard Mlodinow. It is also a good overview for those who are new to this genre. Are you curious about the mystery of the unconscious mind? I'm completely fascinated by the human mind and this book does a great job explaining the science and studies that prove how in control our unconscious mind really is. Really 2.5/5, but any behavioral econ./neuropsychology/social psychology (I could go on, but you get the gist) book's worth suffers when read right after the work of Kahneman. By far the best book on the modern sense of unconscious that I have read. Freud and Skinner should our behavior was influenced by forces outside our control. How Your Unconscious Mind Rules Your Behavior Subconscious Mind Control Discover How Your Subconscious Mind Rules Over You And Is The Engine That Drives and Guides Your Life. There are no discussion topics on this book yet. One of these is Mlodinow who does a solid job covering the field although many of the studies are covered more entertainingly in GLADWELL MALCOM, more authoritatively in Ariely Dan and more comprehensively inThinking, Fast and Slow from Dan Kaheman the "giant of science" in this field. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. Subliminal: How Your Unconscious Mind Rules Your Behavior Reviews In Subliminal: How Your Unconscious Mind Rules Your BehaviorLeonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In this book the author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us an examination of how the unconscious mind … Prime members enjoy Free Two-Day Shipping, Free Same-Day or One-Day Delivery to select areas, Prime Video, Prime Music, Prime Reading, and more. Excellent reading. This is a great book ! From the bestselling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), a startling and eye-opening examination of how the unconscious mind … How and why "the work done by the unconscious is a critical part of our evolutionary mechanism". The New Unconscious: The hidden role of our subliminal selves . by Pantheon, Subliminal: How Your Unconscious Mind Rules Your Behavior. From the bestselling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), a startling and eye-opening examination of how the unconscious mind shapes our experience of the world. While there were some good points in this book, the writing wasn't interesting enough to hold my attention for long. The brain makes mistakes. Knopf Doubleday Publishing Group, Apr 24, 2012 - Psychology - 272 pages I liked Carl Jung’s take on all this that our dreams arise from our unconscious instincts and that they do have a purpose. As in the bestselling The Drunkard?s Walk: How Randomness Rules Our Lives, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. Freud believed that our unconscious was filled with repressed lust and anger, but Leonard Mlodinow says our ‘new unconscious’ is a kinder and more gentle reality, and it’s still evolving. Teachers told that randomly chosen children hold special genius find them far advanced compared to their equally talented control groups. Subliminal: How Your Unconscious Mind Rules Your Behavior. We filter the world with our five senses and further reduce that filtered information through evolutionary cognitive biases to construct a mental artificial environment in which we call "reality".